I am a brand and creative leader with more than 20 years of experience shaping identities, campaigns, and digital experiences for companies across tech, health, and entertainment. I lead cross-functional teams to create cohesive, meaningful brand systems that work across every touchpoint, from OOH and web to product, social, and packaging.

I take a hands-on approach to design and a forward-looking approach to creative leadership, using new technologies and AI-enhanced workflows to improve quality, speed, and consistency. My focus is simple: build smart, memorable work that feels approachable and strengthens brands.