Pinnacle Processes Inc. (PPI) is a collective of specialized manufacturing brands serving heavy industry, power, municipal, mining, and global EPC clients. With over one billion dollars in installed systems and decades of engineering expertise, PPI had the credibility of a market leader but lacked a unified brand that clearly communicated its technical strength and the relationship between its sub-brands.
My engagement began by refining PPI’s brand strategy, defining who PPI is, the value it delivers, and why customers rely on its engineered-to-order components and deep process-system expertise. The strategy positioned PPI as a trusted technical advisor that provides reliability, system optimization, and long-term value.
This clarity guided the development of a new PPI identity: a custom geometric logo system, a modern and functional color palette, and a clean, engineering-driven typographic structure, all designed to express the precision and rigor of the industry.
My engagement began by refining PPI’s brand strategy, defining who PPI is, the value it delivers, and why customers rely on its engineered-to-order components and deep process-system expertise. The strategy positioned PPI as a trusted technical advisor that provides reliability, system optimization, and long-term value.
This clarity guided the development of a new PPI identity: a custom geometric logo system, a modern and functional color palette, and a clean, engineering-driven typographic structure, all designed to express the precision and rigor of the industry.
