Craft provides organizations with the 360-degree visibility, timely insights, and agility needed to mitigate risk, strengthen supplier networks, and build more resilient supply chains. During a period of rapid product expansion and market growth, Craft partnered with me to modernize and elevate its brand expression across digital touchpoints.
My engagement began with refining the visual language to reflect Craft’s increasing maturity and the complexity of the problems it solves. The goal was to create a design system that felt clearer, more premium, and more confident, while still supporting the depth and technical rigor of the platform.This included enhancements to typography, color, iconography, and layout structures that helped communicate Craft’s data intelligence in a more approachable and human way. The design direction balanced precision and simplicity, allowing the brand to speak with credibility without overwhelming users with complexity.
My engagement began with refining the visual language to reflect Craft’s increasing maturity and the complexity of the problems it solves. The goal was to create a design system that felt clearer, more premium, and more confident, while still supporting the depth and technical rigor of the platform.This included enhancements to typography, color, iconography, and layout structures that helped communicate Craft’s data intelligence in a more approachable and human way. The design direction balanced precision and simplicity, allowing the brand to speak with credibility without overwhelming users with complexity.
Expertise: Brand / Identity / Website design
Craft.co
