MMI

The first phase centered on redefining MMI’s brand identity and messaging to clearly articulate who the company is and how it delivers value. From this foundation, Symani was positioned as a product brand with its own voice and purpose, designed to live comfortably within the broader MMI ecosystem.

Both brands were built on a shared visual and verbal framework to ensure consistency across touchpoints, while maintaining enough flexibility to support different audiences, use cases, and communications.

Color became the primary tool for differentiation between MMI and Symani. A unified design system established common typography, layout, and structural rules, while distinct color palettes created clear visual separation between the parent brand and the product.

This approach allowed MMI and Symani to feel connected without feeling interchangeable. Each brand carries its own presence while reinforcing a cohesive family of brands that can scale across digital, product, and marketing applications.