For the National Eczema Association (NEA), I led a comprehensive rebranding initiative to bring their visual and messaging identity in line with their transformative mission. This project encompassed a full refresh of NEA’s brand assets, including a cohesive house of logos designed to visually unify their programs and resources. I collaborated closely with an illustrator to develop a suite of custom illustrations that reflect the diversity and resilience of the eczema community. Additionally, I redesigned the NEA Magazine to improve engagement, aligning the publication’s look and feel with the refreshed brand identity. To further NEA’s mission of community empowerment and knowledge-sharing, I crafted a full social media strategy to amplify their reach, helping to support their vision for a world without eczema.
